The cultural profile and attitudes of the American marketplace is changing. Competition for top talent and loyal customers is fierce and multicultural markets are more important than ever before. Businesses must follow changing trends and become culturally relevant if they want to be successful.

Effectively engaging potential employees and customers from all cultural backgrounds, including the LGBT community and their allies, is critical when it comes to building brand equity and growing the bottom line.

This webinar will outline action steps your operation can take to boost employee and customer engagement by being savvy about LGBT needs and preferences. You will learn about specific strategies and tactics that will help operators do well with customers while doing good for their employees.

Click here to register for the webinar.