MAISON KAYSER

MAISON KAYSER
1294 Third Avenue, New York, NY 10021 (Upper East Side) • 212.744.3100

Their Success… New York can now sink their teeth into a new baguette on offer.   Eric Kayser, from Paris, France is known the world over as a baker, most notably for his baguette.  His bakeries are said to set the example of Paris’ best with 100 bakeries in 14 cities.  Opening an international brand in a foreign city can be challenging: to really capture the true essence of the culture and maintain consistent product.   Maison Kayser has achieved this and more.  In anticipation of the launch, the team was steadfast in bringing in talent from their Paris Shops and not skimp on creating the Parisian feeling that we here at TaraPaige Group love so much.

What We Learned… In a city full of bakeries, there is still room for more, and New Yorkers will always crave the ambience of a french cafe and tasty bread.  To standout, play up your strengths. Here, the counter staff romance their dialogue with “merci”, “bonjour”, and other French words. The staff wear French shirt and the music is French. The energy is brisk and New York, but the team is pure Paris. America loves imports.

Take Aways… We talk with a lot of enterprises that are looking to open overseas.  There is great opportunity in brand exposure as well as financial success.  In doing so, make sure to not just sell, but to really keep to the core of the business, culture and product.