Crowdfunding Helps Whole Earth Bakery Stay Afloat

Peter Silvestri and his mom started the vegan Whole Earth Bakery  in 1978, in SoHo.

After Hurricane Sandy, the loss of goods combined with mounting rent bills led Silvestri to LuckyAnt, a crowd-sourcing website to help support his shop, which is now on St. Marks place.

Fork In the Road Has the Full Story.