Terroir’s humble interior, reflected through rustic aesthetics and communal tables, is deceiving at first glance. Most guests would assume that a wine bar with such a casual vibe would not be capable of serving rare, exquisite grape varietals and a full-fledged Northern-Italian inspired menu comprised of small plates, main courses, and everything in between. Terroir has proven that incredible cuisine and wine can coexist at a wine bar.

Another way Terroir is thinking outside of the wine bar box is through their varied price points. Traditionally speaking, wine bars offer a handful of crowd-pleasing snacks and tapas. Instead, Terroir has designed an extensive menu that appeals to all appetites, group sizes, and spending preferences. Terroir’s flexible wine menu includes 3oz pours, traditional 6oz. pours, half bottles and full bottles. Their Happy Hour makes headlines given the low price point and high calibre of cuisine and wine. On the low end, sherry pours before 7pm are $2.50 and vins doux naturel range from $3.50 to $4.50. Each location’s menu features slight modifications in design and content, but the one common factor is the boundless possibilities of dining and “wining” experiences.

Lastly, Terroir caters to their guests’ experiences with their target demographic’s location in mind. We were excited to discover Terroir Park Slope offers a kid’s menu and brunch upon visiting. Since families comprise a large segment of Park Slope’s demographic, and Park Slope residents’ favorite weekend pastime is having brunch, this is fitting. Terroir Tribeca’s menu highlights “salads” in large font in the center where it’s impossible to miss, which is appropriate considering Tribeca’s health-conscious demographic. Terroir takes their customized menu model to another level through differentiating the font, design, layout and food categories at each location. Quirky and playful menu categories like “cool stuff you must eat” and “sugar gives you energy” position Terroir in a delightfully unexpected light.