Starbucks’ Record-High EPS

Starbucks’ Q4 report showed a 37% percent increase in earnings per share, and revenue rose 13% to $3.8 billion, according to a company press release.

“The fourth quarter of fiscal 2013 capped off by far the best year in Starbucks’ 42-year history,” claimed Howard Schultz, chairman, president and CEO of Starbucks Coffee Company. “Our results were driven by disciplined, ongoing efforts to elevate the value and relevance of the Starbucks brand, continued innovation and the success of our efforts to deepen our connection to customers and communities around the world.”

The already omnipresent coffee conglomerate plans to open an additional 1,500 stores and get EPS in the $2.55 to $2.65 range in 2014. Things are only looking up for the lucrative company; Teavana, recently acquired by Starbucks, will open one-thousand tea bars over the next decade. Starbucks’ subsidiary Evolution Fresh entered a partnership with Whole Foods Market which will allow the supermarket chain to sell Evolution Fresh juice and Evolution Harvest snack bars.

Starbucks’ expansion to the tea, juice and snack markets will almost guarantee a long future of continued revenue growth.

Starbucks to Offer Evolution Fresh Juices and Snacks at Whole Foods

Starbucks announced this week that it plans to sell its line of Evolution Fresh cold-pressed juices at Whole Foods Markets nationwide.  Retail prices for the juices will be between $2.99 and $6.99 for a 15-ounce bottle.  Appearing on store shelves as early as this week, the initial offerings will include 12 popular blends, as well as two exclusive creations.

Starbucks will also introduce Evolution Harvest, a line of snacks including fruit snacks, trail mix, and nutrition bars, into Whole Foods Markets.   The Evolution Harvest line will also be available in Starbucks retail locations later this year.

Starbucks acquired Evolution Fresh in 2011 with the goal of offering its products in 8,000 retail and grocery outlets by the end of 2013.

For the full story, click here.

Court of Appeals on Starbucks Tip Case

Tipping at Starbucks has again made it to State court, and operators will be wise to follow the legislation. Employees who have authority to hire and fire are never allowed in tip pools. Reuters provides a thorough analysis.

Starbucks and Green Mountain Coffee Roasters Sign on K-Cups

K-Cups are not going away. Last week, Starbucks Corp. announced it has expanded its partnership with Green Mountain Coffee Roasters Inc. for the production of K-Cup packs. This new five-year agreement comes as the Seattle-based coffee giant positions itself to take its consumer packaged goods division global, which we wrote about here in Paige Papers.

Read full details on Starbucks and the K-Cup on NRN.

Starbucks’ Happy Hour Brings the Frappuccino Back Into the Limelight

Summer has come to Starbucks, and they have a way to get that afternoon line doubled. It amazes us to watch the success of this deal each spring. They earn new converts for the whole summer with a week and a half’s worth of half-off frappuccinos.

There are new and returning seasonal drinks, with some serious anti-third wave launches like the Caramel Ribbon Crunch Frappuccino: caramel syrup blended with coffee, milk and ice, topped with caramel sauce, whipped cream, caramel and crunchy caramel sugar.

To celebrate the season and their new beverages, Starbucks has brought back its happy hour Friday, May 3 through Sunday, May 12. From 3 to 5 p.m.

We took part yesterday with the mocha frappuccino. After the discount, our grande “coffee granita” rang in at only $2.69.

Starbucks Looking Healthy, Expanding Retail Products for Growth

Reporting a 26-percent increase in net income for the second quarter, Howard Schultz, Starbucks’ chair, president and chief executive, declared “Starbucks is as healthy as it ever has been.”

Europe, the Middle East and Africa remain a challenge, but Starbucks said Thursday plans for expanding its loyalty programs next month and building its packaged goods business will set the coffee company up for continued growth.

Starbucks’ Names Sharon Rothstein As Global CMO

NRN reports this morning that Starbucks has hired Sharon Rothstein as its next global chief marketing officer.

Rothstein, who was previously senior vice president of marketing at Sephora, will step into her new role at Starbucks on April 15. She will report to Starbucks chair, president and chief executive Howard Schultz.

Read the full article here.

Starbucks’ Continued Growth: Drive-Thrus Targeted

As Starbucks continues its aggressive growth plan, more than half of the 1,500 new stores slated for the next five years will be drive-thrus.

Starbucks’ Redemption Plan: Cards and Cups

Starbucks has many plans in store for its new reusable cups. Have you gotten yours yet? Even sometimes the big(ger) brands need to call their customers back in.

Starbucks Launches a Reusable Cup

The public clamored for a greener solution, and they answered. Starbucks is rolling out a novel possible solution today: a $1 reusable tumbler.

USA Today reports, the Seattle-based coffee company will start selling the plastic cups, bearing its logo and resembling the paper version, at all its company-owned stores in the USA and Canada in an effort to get customers to kick their disposable habit. It will 10 cent discount for each purchase, so the cup pays for itself after 10 uses.