Coca-Cola Backs Restaurant Tech Company

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“Coca-Cola’s 2018 investment binge continues with a contribution to Hayward, Cali.-based restaurant tech company Omnivore.

The Coca-Cola Co. (NYSE: KO) was a lead investor in a $10 million Series A for Omnivore, a universal point-of-sale connectivity platform, alongside Performance Food Group and additional funds from Tampa Bay Lightning owner, Jeff Vinik.

Omnivore promotes an “end-to-end suite of solutions” to help optimize the digital restaurant experience, such as online ordering, paying at the table, third-party delivery, kiosk/digital menus and analytics. The financing will be used to accelerate current development and growth of proprietary Omnivore products that minimize friction for restaurant brands, third-party technologies, and POS companies, according to a news release.”

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