Staffing Assembly Lines

Establishments where employees have specific roles and function in an assembly line fashion perform with maximized efficiency. Creating specific roles for staff not only avoids the inevitable confusion that comes with the unnecessary overlap of job responsibilities, but it also creates a more pleasant and seamless experience for the customer.

Chipotle is a prime example of a fast casual restaurant that operates in an assembly-line fashion. Whether it’s your first time or you’re a weekly regular, at Chipotle, there’s never any confusion about where to wait on line. Because food is being prepared in front of the customer, not only does this prevent any possible miscommunications from occurring, but it also consolidates the queue. There’s only one line to order, pay and pick up food.

The seamless assembly line ordering process is not Chipotle’s only advantage— there’s a specific formula each time. It’s consistent. You know when you enter Chipotle (or maybe you don’t, if you’ve never been) that one employee is in charge of asking whether you’d like a bowl, salad, burrito or tacos, another employee is assigned to certain additions (type of protein, what kind of beans etc.), and a separate employee is responsible for another group of additions (sour cream, cheese, guacamole, etc.), and finally a fourth employee manages the payment transaction. Ordering and paying in one line and divvying separate tasks amongst employees diminish the frequency of incorrect orders. It also eliminates the confusion and frustration guests feel when they aren’t sure where to order verses where to wait and pay.

Similarly, Just Salad administers specific roles to employees. There’s the official “order taker” who repeats back everything the customer requested, and then the written order is delivered to salad/wrap preparer number one, and so on. Once again, one employee is assigned a specific task; the order taker doesn’t also handle the payment transaction.

Assigning specific roles to each employee is crucial to maximizing efficiency, especially in fast-casual restaurants. If you want to avoid confusion, chaos and miscommunications that could easily develop from multiple employees unknowingly performing the same task, you may want to consider assigning specific roles for each employee. Assembly lines are one of the easiest methods to achieving higher efficiency. Increased efficiency leads to decreased expenses and greater profitability!

Happy assembling and Happy Thanksgiving…TaraPaige Group.

Food for Thought: Chipotle’s Partnership with Huffington Post

Two days ago Huffington Post launched Food for Thought, Chipotle’s latest brand marketing strategy. Food for Thought is a HuffPost section dedicated to promoting awareness about healthful habits and sustainability practices. Contributing writers from all walks of life including doctors, lawyers and food authors discuss everything from food legislation to finding seasonal produce. This strategic move on Chipotle’s behalf is timely considering the recent shift of priorities since McDonald’s was its major investor. Now more than ever Chipotle is making efforts to be an industry leader in sustainable, GMO-free fast food chains.

Mark Crumpacker, Chipotle’s Chief Marketing Officer, writes that “people are more aware than ever of the impact that food has on people, animals and the environment.”

Through this partnership, Chipotle hopes to change customers’ perceptions of them as the burrito joint that’s owned by McDonald’s, to the Mexican fast food chain that genuinely cares about the sourcing of its ingredients and our affect on the environment.

Chipotle’s Steve Ells on Their Success

Steve Ells sits down with Denver Westword to talk about Chipotle’s 2-decade run and what it took to get there.

There are thirteen “characteristics” required of Chipotle employees, who now number more than 40,000. One is “infectious enthusiasm.” Another is “happy” — you must be happy. Half-time happy doesn’t cut it.

It’s those attributes — along with fast food focused on slow-food philosophies, resulting in burritos that make loyal fans very, very happy — that have elevated Chipotle Mexican Grill to worldwide dominance and earned its founder,Steve Ells, the title of Most Inspiring CEO in America last year from Esquire.

Read the full story here.