“When you open a brand, there has to be more than just food. In restaurants there is food, but a brand serves an experience.” In a topic near to our everyday core, QSR delves into the topic of branding, and what it takes to create a strong brand from conception to launch.
Packaging is Essential to Communicate Your Brand
December 12, 2012 by Leave a Comment
Confectionery News speaks with Mark Salisbury of Solid Block, the successful UK design firm, about packaging design of premium chocolate products.
Expanding Your Brand: Wednesday 12/5 Panel
November 27, 2012 by Leave a Comment
Ready to take your skills and success and scale them?
Michael Bowien, Michael White, and Andy Ricker will share stories and advice at this culintro series event.
Culintro Panel on 12-05-12
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Entrepreneurs starting out, seeking a name for their business: 7 Quick Tips
April 24, 2012 by Leave a Comment
Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on.
Names are quite powerful. Each word has a distinct difference. Get the name right, and you get branding as a by-product of your advertising.
August 25, 2011 by
National Restaurant News’ Marketing Webinar
NRN Webinar on Restaurant Marketing & Social Media. Register today.
The webinar will take place on Wednesday, September 7th from 10:30am – 5:30pm
July 28, 2011 by Leave a Comment
Enterprise Insight:
BRAND PROMISE
When we first start to work with a new client who is in expansion mode, we ask this question first: “Who are you?” This question may seem like an easy one to answer; we are a… fast casual bakery, specialty food market, coffee roaster, made to order sandwich shop or perhaps a vegan concept. What we are really looking for is, what makes your enterprise unique, what is your unique selling proposition and how are you differentiating yourself from a very crowded market. What is your brand promise?
[Read more…]
https://paigepapers.com/2011/07/28/enterpriseinsightbrandpromise/
paigepapers.com 