Managing Labor Costs

Labor Cost is both one of the major cost centers in a foodservice operation and one of the most difficult to control. In this Enterprise Insight, we will discuss labor costs on the monthly P&L statement, labor by the hour, and the importance of scheduling.

The Monthly P&L Statement: At this level, operators can really only glean two significant bits of information about their labor cost: what percentage of total sales is hourly cost and what percentage is management. And, yes, you can find out if you’re keeping within the general rules—25% hourly and 10% management. However, this analysis is insufficient for three reasons:

  1. It’s the view from 50,000 feet. In order to accurately and effectively control costs, you need to know how and why you spent the money you did on labor—but this ratio doesn’t provide that level of detail.
  2. The ratio looks backward. If, at the end of the month, you find that you’re way out-of-bounds with your labor costs, it’s already too late, and the cost percent of total sales won’t tell you why.
  3. The payroll-to-sales ratio fluctuates depending on internal and external changes in revenue. For example, if you have a great month of sales that stretched your labor force, your cost will shrink as a percentage—but not because scheduling was done accurately.

Thus, it’s importance to calculate and analyze labor not just as a percent of sales on a monthly basis but on a more detailed level.

Labor by the Hour: Tracking labor by the hour allows you to examine, in detail, your labor cost and adjust as necessary:

  1. Individuals and Job Types: Knowing what hours individuals and groups worked can help you find fat in your schedule. For instance, if you are drilling down into this data on a weekly basis and see that the hours for kitchen staff are higher than the previous week, you can start to determine why and what needs to change.
  2. Variance: Every week, it is important to compare the actual worked hours to the forecasted hours from the schedule. This is important to track because it can alert you to differences that might be occurring at the individual or department level on a consistent basis.
  3. Labor Cost Per Labor Hour: Divide the labor cost for a given time period by the corresponding number of hours worked. This ratio will tell you the average cost of your labor per hour. It is easy to monitor week-to-week and quickly spot positive and negative changes, and maintain an appropriate budget.

Knowing the actual labor hours worked by the team provides the granular data necessary to make informed conclusions about your labor cost. Without it, an operator can only guess what’s happening!

Scheduling: Scheduling is the most important part of managing labor cost because salaries and wages can’t be adjusted week to week according to volume, but labor hours can. Labor cost is driven by labor hours, not by pay. To schedule properly, it is necessary to determine labor pars, forecast sales, and cost the schedule.

It is necessary to determine labor pars because part of your labor cost is always going to be fixed. If, for example, an operation needs at a minimum one manager, one receiver, one prep cook, and one service staff to open the business, then you can flesh out a schedule based on that in relation to the sales forecast.

It is necessary to forecast sales each week to determine the number of labor hours to schedule. Forecasting should take into account the sales of the previous week, the same week last year, the weather, external factors such as holidays or regional events, internal factors such as a change in operating hours, and anything else that might affect revenue stream for the time period.

Lastly, it is important to cost the schedule and calculate labor hours every week to have an idea of what the labor expense will be. This gives an operator the chance to be on the offensive—finding flaws in the schedule before it is too late and making adjustments based on how the forecast is actually playing out.

*

In order to manage labor effectively, operators should be proactive rather than reactive by starting with the schedule and tracking labor hours rather than relying on the end of month P&L labor cost percentage.

Snacks Take Over Meals

Times have changed; Americans, in large part, are no longer sitting down for three distinct meals but opting instead to snack throughout the day, and the implications are making waves in restaurants and grocery stores across the country.

While the grazing trend started in the ’70’s, we’re now eating with even less structure.  In the last 30 years, the percentage of Americans snacking three or more times has day has rise from 10% to 56% in 2010.

Breakfast is the first to go; Kellogg’s sales dropped 3.1% last quarter, and the company is moving its focus from cereal stalwarts to strawberry shakes in order to remain relevant. Meanwhile, General Mill’s snack division–which includes the Nature Valley and Fiber One brands–grew 6% in its last fiscal year.  In a 2013 survey by IRI, about 30% of respondents reported eating an early morning snack–a big jump from 14% in 2010.

Lunch and Dinner, too, are on the move.  Both ConAgra and Kraft are repackaging products in smaller portion sizes at around 200 calories.  And traditional snacks–such as chips and nuts–are also expanding.  Kale chips, vegetable chips, and lentil chips are challenging the long-reigning potato for shelf space, and “nutritional snacks and trail mixes” are up 9.9%, again from IRI.

Smaller businesses can capitalize on the change, as well: “Snacking occasions represent a growth channel for restaurant operators,” said Darren Tristano, Executive Vice President of Technomic, Inc. “The retail market is aggressively promoting snacks, but there’s plenty of room for restaurants to expand their snack programs and grab share. By providing more innovative, healthy and easily portable snacks, and boosting variety, restaurants can position themselves to increase incremental traffic and sales—particularly among a younger customer base.” Look no further than snack-delivery services Graze, Boxtera, and Naturebox, for example. To read more, click here and here.

 

Modernist Cooking not Immune to Modern Real Estate

After 11 years Wylie Dufresne is forced to close his lower east side modernist restaurant, wd~50. November 30th will be the influential restaurant’s last night of service. Wd~50, named after the chef’s initials and the address, 50 Clinton St, is a fine-dining New American restaurant known for the chef’s experimental cooking methods and unique use and manipulation of ingredients. Wylie Dufresne had a vision and he admirably stuck to it for 11 years, never rethinking his concept or straying from his original idea.

Unfortunately, a developer has plans to build on the site which is forcing the restaurant to have to close. Wylie is looking for a new location in the city but has nowhere specific in mind at the moment. After Wylie announced that the restaurant would be shutting its doors, a number of disappointments with the situation were expressed by fellow chefs and thoughtful testaments flooded the twitter feed. David Chang, Korean chef/entrepreneur and founder of Momofuko added “This is unfortunately what’s probably going to happen to almost everybody, unless you can buy the building.”

To read more about the closing of wd~50 click here

 

Stronghold Williamsburg Verb Cafe is closing

The Verb Café has been open on Bedford Ave in Williamsburg, Brooklyn since 1999.  The café could not afford to keep their doors open after a rental fee increase of 70% and is now set to close. The Verb was not necessarily known to brew the best cup of coffee, but was more of a popular hipster hangout which attracted many artists and musicians over the past fifteen years. It is uncertain whether or not they are relocating or if this is the final adieu, but either way the Williamsburg locals will always treasure the memory of Café Verb.

South Brooklyn Pizza Leaving Popular East Village Corner

South Brooklyn Pizza’s sole Manhattan location (there are four additional locations in Brooklyn) on E. 7th St and 1st is closing at the end of this week and moving to an undisclosed new space. Shortly after the opening, South Brooklyn Pizza expanded into the space next door, formerly occupied by Ruben’s Empanadas.  In addition, next-door neighbor Kim’s Video and Music is also closing in the months ahead leaving a substantial space open on the popular East Village corner.

RFB: Food Trucks at Central Park and Washington Square Park

A Request for Bids (RFB) has been released for Mobile Food Units at Central Park and Washington Square Park in Manhattan. These locations offer an opportunity for mobile food businesses to cater to a wide variety of customers at these popular NYC destinations. All bids in response to this RFB must be submitted no later than Friday, April 11, 2014 at 11 am.  

Hard copies of the RFB can be obtained through Friday, April 11, on weekdays only, between 9:00 a.m. and 5:00 p.m at this location:

Revenue Division of the New York City Department of Parks and Recreation
830 Fifth Avenue, Room 407, New York, NY 10065.

To download the RFB, visit http://www.nyc.gov/parks/businessopportunities and click on the “Concessions Opportunities at Parks” link. Once you have logged in, click on the “download” link that appears adjacent to the RFB’s description.

 

NYC Markets Opportunity: La Marqueta and Essex Street Market

Proposals are being accepted for production and retail space at La Marqueta on 1590 Park Ave (115th St), and retail opportunities at Essex Street Market on 1590 Park Ave (115th St). The City of New York owns La Marqueta and Essex Street Market, and both are managed by the New York City Economic Development Corporation (NYCEDC).

NYCEDC’s mission with NYC markets is to:

  • Connect markets to their communities
  • Provide access to affordable, healthy food
  • Support small business

RFB: Mobile Food Concession Opportunity (Various Locations)

Last week we posted about the Request for Bids for mobile food concessions specifically in Battery Park. A similar RFB opportunity has become available, this time with various park locations citywide. These locations include several parks in Manhattan, the Bronx, Brooklyn and Queens; for the complete list you can refer to Exhibit A of the downloadable RFB. NYC Parks and Recreation is seeking concessionaires for one five-year term, no longer. The due date is Jan 21, 2014 and you may download the new RFB here.

RFB: Mobile Food Concession Opportunity

The New York City Department of Parks and Recreation is issuing a Request for Bids for the sale of food from up to five mobile food concessions at Battery Park. The RFB must be submitted by Tuesday, Jan 21st at 11am, and you may download it here.

RFP Update: Brooklyn Culinary Incubator

The proposal deadline for the incubator space in Brooklyn we posted about a couple of weeks  ago has been extended to January 22nd. You may download the RFP and apply here.