Maximizing Sales through Great Product Presentation

Creating a visually appealing, beautifully designed retail store can benefit your enterprise in a number of ways. Product presentation is one key design factor that has the potential to significantly improve sales. If your product is presented well and is easy for guests to see and pick up, they are more likely to purchase it, increasing your average check and your top-line performance. Below we discuss some key points to optimize product presentation in your retail enterprise.

Most importantly, make the product easily accessible to your guests. This means, first, that the products must be visible and physically accessible to guests when they walk through the service flow of your enterprise. Place beverage cases, pastry cases, packaged products, and merchandise where guests will naturally see them as they order, pay, and receive their food. For example, place beverage cases to the right (where many people naturally look) of the line to place an order, and small merchandise to the (guest’s) right of the register.

Accessibility also means creating as few barriers as possible between guests and the products. Place branded merchandise, non-food items, and grab-and-go food where guests can pick them up and look at them—on an open shelf or in an open cold case, for example. For pastry and other unwrapped food in cases, use glass or clear plastic cases that are well-lit, so that guests can see and be enticed by the items as they wait to order.

Cases also should be consistent in orientation and clearly labeled. While guests may not notice that each pastry is facing exactly the same way, they will notice the overall impression of care and attention that went into creating the presentation. The clean, tidy look of the case will also make them more likely to see individual items and be excited by them. Legible labels prevent staff from having to answer questions about each item. And a well-worded description can pique a guest’s interest and make them more likely to order the item described.

Your products are not only what will make you financially successful, but they are also the stars of your enterprise—so make sure they shine!

Happy Presenting…TaraPaige Group

Tech Trends: Social Hiring Streamlines Staffing

Staffing can be overwhelming for any enterprise, but many new resources, including Hourly, JobFox, Harri, and Jobster, hope to simplify the process by creating social networks for hiring, where candidates and employers create profiles and are matched together. There are many advantages for both enterprises and jobseekers.

For enterprises, there are several key benefits. First, social hiring allows enterprises to search for and see profiles of only those candidates who have the skills, certifications, or experiences required for the job. Candidates’ profiles also bring them to life in ways that go beyond the typical resume and cover letter, allowing enterprises to see quickly whether candidates could be a good fit for their work environment.

Furthermore, social hiring provides one streamlined hiring interface without cluttering up email inboxes. Enterprises can hire back of house, front of house, and other staff all on one site. Sites like Hourly even allow enterprise to find graphic designers, accountants, web designers, and other professionals they may need.

Social hiring can also help enterprises keep records for compliance. Some social hiring sites will soon offer downloadable reports of all candidates who were matched to a job, which may help enterprises keep notes to protect themselves in the event of a lawsuit or investigation.

For jobseekers, social hiring allows them to find many types of jobs easily. Jobseekers select what type or types of work they are seeking and what type of employer they would like to work for, then let the hiring site make the match, rather than having to search several job sites for individual positions. Profiles also allow jobseekers to give prospective employers a better sense of their work style, personality and goals. Some sites will soon allow jobseekers to display portfolios and projects, as well.

For both enterprises and jobseekers, social hiring also provides transparency. Many jobseekers choose to post references and background check verification, eliminating that step for prospective employers. Likewise, there is a degree of accountability and legitimacy in employer profiles that is absent from many job sites, where posts are often made anonymously and are not traceable.

Happy Hiring…TaraPaige Group

Ten Keys to Building a Better Business Partnership

Partners can be a huge asset when developing a new enterprise or strengthening your existing enterprise.  Yet a partnership can be a complex relationship, as well.  In this month’s Enterprise Insight, we discuss a few key factors in building a successful business partnership.

1)    Like Each Other
Partners will spend a lot of time with each other creating and operating an enterprise, so liking one another on a personal level is critical.

2)    Trust One Another
Trust is the foundation of your partnership.  Partners must trust each other’s judgment, competence, and integrity in order to make each step of the business as seamless as possible.

3)    Always Be Transparent
If you feel comfortable with one another, this should be easy.  All partners should be upfront about their needs, ideas, and thoughts in order to build a cooperative team and maximize innovation.

4)    Seek Complementary Skills
Look for partners who have skills or experience you lack.  This will strengthen your team immensely.  By creating a diverse team, you also minimize conflicts by allowing each partner’s expertise to shine while learning from one another.

5)    Share Similar Values
While partners may have different skills, each one should be committed to common company values, such as building vendor relationships, maximizing returns in a certain time period, or creating an incredible guest experience.

6)    Value Partner Contributions
When partners recognize and appreciate the skill, experience, and expertise that each brings to the partnership, it not only makes them more effective, but also builds the trust upon which the partnership is built.

7)    Define Equity Percentages
Doing so makes each partner’s financial role in the business clear and minimizes questions and areas of conflict down the road.  It will also provide a framework for the business to grow and expand later on, either through increased investment or sale of the business.

8)    Structure Decision-Making
There must always be someone to break a tie between two partners.  Either one partner must have formal authority to make the final decision in certain matters or all areas, or a third partner must do so.   Without a procedure for making decisions, your partnership and your business will come to a standstill.

9)    Create an Exit Plan
Be clear from the start about how a partner can exit the partnership, the partnership can dissolve, or the business can be sold to investors.

10)  Set Your Business Game Plan
Doing so will make sure all partners are on the same page about the vision for their enterprise and set a tone for growth and success as the partners work to realize that vision.

Happy Partnering…TaraPaige Group

Tech Trends: Mobile Loyalty Programs Benefit Enterprises and Guests

As part of our continuing series on tech trends, we explore the growing trend towards mobile loyalty programs. These programs replace the traditional punch card or swipe card with a smartphone app that allows enterprises to become more familiar with their frequent guests and guests to collect their rewards on their phones. The advantages are plentiful for both.

Enterprise Benefits

1) Social media marketing
Full integration with social media. When guests share, post, and tweet, they help create online content and spread the word about your enterprise. The ease and fun of the app makes them even more likely to do so, according to Forbes.com expert Kelly Clay.

2) Enhanced guest analytics
Most programs use an online or mobile dashboard that instantly creates graphs, charts, and other analytics about the guests, the reward redemption, and guest feedback. This allows you to spend more time using data, rather than formatting it.

3) Integrated guest outreach
Through the dashboard, enterprises can create email marketing campaigns, post to Facebook and Twitter, and in some cases even send offers directly to guests’ mobile phones, eliminating the need for separate email marketing and contact programs.

The Guest Advantage

1) Convenient redemption of rewards
By replacing a handful of loyalty cards with one app on their smartphone, mobile loyalty programs make it easy for guests to earn and redeem rewards.

2) Fun
Mobile apps also make the loyalty program more game-like by using custom reward levels, graphics, and pop-up alerts.

3) Socially interactive
Guests can even see new offers on their Facebook and Twitter feeds right away and share their visits with friends.

Connect Your Enterprise Now

1) Know the requirements
Most programs require only a computer with Internet access to view the analytics dashboard and a POS system.

2) Pick a program that works with your operations
– Integrate with mobile payment systems, so guests can pay and earn rewards at the same time. Examples include Square and LevelUp.

– Scan guests’ phones using an in-store iPad or scanner provided by the program. Examples include Belly and Passbook.

– Print receipts with QR codes or other information that guests scan themselves. Examples include FrontFlip and Punchcard.

– Have staff push a button on guests’ phones to stamp a virtual representation of the traditional loyalty card. Examples include Perka.

Happy Rewards…TaraPaige Group

Great Tech Trends: Guest Feedback at Ed’s Chowder House

Incorporating new technology into your enterprise can seem exhausting, but there are many easy ways to make technology work for you, your guests, your employees, and your enterprise. In the next few Enterprise Insights, we will profile a few of them.

We recently found a great tech trend in play at Ed’s Chowder House that will help owners and managers get valuable feedback from guests and make sure they leave happy.

When guests sit down at Ed’s, they’ll find a business card with the name of the restaurant’s General Manager on the front, and a QR code and web address on the back, along with their table number.

The web address or QR code will take guests to a unique site for Ed’s Chowder House, run by a company called Yorn—short for Your Opinion Right Now. Once at the site, they can leave feedback that is relayed to management in real time.

While many guests are timid about making commentary face-to-face or to a server who they feel may not have power to correct a problem, they are often willing to leave comments online or in an indirect manner. Just think about the ever-increasing popularity of Yelp.

This type of technology, almost like a real-time Yelp, offers a unique opportunity to address guests’ questions, comments, or concerns promptly—before they even leave the enterprise.

Yorn offers customized feedback solutions depending on your specific enterprise, so it can provide valuable insight for a bakery-café, fast casual enterprise, or quick service restaurant, as well.

Happy New Year!

Another year is soon behind us and a new one awaits, we are excited for this upcoming year, as we are every year.  This time of year gives us all a moment to think about how the past year has been and how and where we want the new one to head.  Each year, we formulate a personal and business strategic plan.   Yes, sometimes these can sound daunting and too big to really tackle, but our thought is, be kind to your self and in turn to your business.   A strategic plan can be as simple as listing out the Top 5 Milestones you seek in the year ahead.  This could be anything from new staff uniforms to building an e-commerce site to juicing more. When identifying Milestones, it is important that they are realistic and attainable. In doing so, ask yourself the following 3 questions.

1) What 3 processes work well in your business that you should continue?
2) What 3 processes don’t work well in your business that you should stop?
3) What 3 processes are you currently not doing that you should add to your business?

These questions are a great way to analyze current and future operations. It is never too late and always just in time to start the strategic planning for your business.

We have had such a fabulous year in 2012, met so many wonderful clients and colleagues and we thank all of you for letting us be a small part of your journey.  May 2013 bring you joy, health and happiness.

Happy New Year… TaraPaige Group

The Walk of the Retail FootPath

What piece must an entrepreneur focus on when embarking on a new venture? In short the answer is everything! The puzzle is to make “everything” palatable in small bites, we call this the RETAIL FOOTPATH. This is the strategic plan that will guide your business along the journey. We have talked about preparing for a capital budget and the costs that make up the bulk of the expenses. Just as important and probably first and foremost is preparing your enterprise for opening. The retail footpath allows the business to walk first, not run towards planning for and setting up the business. The running will happen soon enough once you open. A few key concepts for the business to walk on.

1) Be passionate about what you are creating and have fun with the business!
2) Conceptual development. Defining the financial model, culture of the enterprise and what will be the Unique Selling Proposition (USP).
3) Defining your competitors and their assets – Know their consumers, pricing, day part breakdown, flow of their store and culture.
4) Knowing your consumers and targeting your consumers. The more you know about your potential consumer, the better you can continue to market products and services to them. The more defined the culture of the business is, the easier it will be for guests to seek you out.
5) Menu Creation. A yummy, targeted menu that can be easily replicated for consistency in production can be the key to your success.
6 ) Building a space that works for your menu and for maximizing the flow of the store and dollar check average.
7) Creating Standard operating procedures for every facet of the business. These are your building blocks, the road to set your enterprise on.
8) Leadership in the making. Running an enterprise is all about managing people and exciting your staff join you on the path towards success.

Happy Walking… TaraPaige Group

Are you getting the most out of your Coffee Program?

Do you own a fast casual market, cafe, bakery, sandwich or prepared foods enterprise? If so, take a moment to think about your coffee program. Coffee is delicious, addictive and the value added product with a great profit margin. We work with many coffee roasters and firmly believe that a good coffee program can make all the difference in enhancing your guests experience and your bottom line.

Let’s take a look at what makes up a good coffee program. One of the most important pieces to this is the relationship you have with your roaster. Your coffee roaster should view your business as an extension of theirs. The more successful you are, the more successful they are. Whether you are an existing enterprise or a new one, your coffee roaster must take the time in understanding the flow of your store, the area where the coffee will be prepared and presented and what your goals are. This includes all hot and cold espresso and coffee drinks. Once this is defined, the roaster should work with you to help choose the necessary equipment and any additional coffee paraphernalia that is necessary in executing that perfect cup. Coffee can be delivered in many different forms including whole beans, pre-packed portion sizes, ground coffee, pods and K-Cups. When evaluating what works best for you, think about the efficiency of your space, level of barista experience needed and storage space. You are now ready for training. Training plays a big part of the puzzle in the execution phase. A coffee roaster can roast beautiful green beans, next it is up to you to deliver your part in producing the great cup of coffee. The training they provide is so crucial to your staff and to your business. The last piece is maintaining the equipment and how responsive they are in responding to equipment malfunctions.

There are many great coffee roasters across the states that are producing great product. Get out there, attend a cupping, try some great coffee and get to know your roaster.

Happy Sipping… TaraPaige Group

Quick Tips for Maximizing your Revenue Streams

When opening a retail store or fast casual restaurant, we always hear from clients that right away they are going to wholesale, deliver and offer catering services out of their store. We love ambitious enterprises and want to see it happen, yet opening a retail store on its own is a very large undertaking and one that needs a lot of care and attention. Starting with a retail store, catering, wholesale and delivery are 4 different revenue streams with 4 with different associated costs. We recommend the following for getting your revenue streams in order and maximizing your future potential.

1) Open your retail store first. Understand your clients needs, get comfortable with the ordering, receiving, production and presentation of your products. Streamline your menu, stay true to who you are, you cannot be everything to everyone.

2) Dig deeper into the analysis of your current pricing model and your food costs. If you are in line and comfortable, you can then prepare for the additional revenue streams.

3) Start with catering or delivery next depending on your enterprise. Catering is a great way to produce a lot of the same product and charge in bulk. In addition, you can time your orders and prepare for the catered event in advance. Delivery is a way to add incremental revenue from individual guests that happens in real time.

4) Add Wholesale only if you feel that each account justifies the gross profit for the products sold. Remember, typically you are selling the same products for 50% off of retail prices.

5) For all of the above, prepare a simple budget accounting for the extra staff needed, packaging required and increase in food costs.

Lastly, if you plan to add these revenue streams to your business, please plan with your architect to allot for the extra space needed to produce, store (refrigeration, freezer, dry storage) and package. Starting with a retail store is a great way to get known and give a face to your business. Once you have received great press and reviews, you will get busy and approached by many for wholesale, delivery or catering. It is your business, your home and best to take some time to really prepare for the operations and processes before you say yes. Once your business has a good rhythm, let the floodgates open.

Happy Revenue… TaraPaige Group

Getting Comfortable with the Uncomfortable

I have been having many stimulating conversations with many of my good colleagues about the notion of remaining in the uncomfortable state. We say, the uncomfortable state is where great things happen and where you as an individual continue to grow and learn. If you are not uncomfortable and you remain status quo, as a business owner how can you continue to learn and grow?

For myself, I felt it was time once more to dip my toe even deeper back into the uncomfortable. I recently went back to school to earn my executive MBA from Stern NYU. Talk about uncomfortable. I am in a class with 57 wonderful professionals with such diverse and interesting backgrounds. It is the collaborative nature of business school and the collective ideas we each bring to the table that has my senses piqued at all times. The knowledge I have learned has already benefited my business and in turn my clients. Yes, it is the tactical knowledge, but more than that, it is the development of the relationships and how each one of us behaves in various situations.

In the hospitality business, as an operator it is so easy to put your head down and zero in on the many details without seeing the big picture. Of course the details get us all, it is where the guest experience happens. I urge you to take a look at your overall business strategy and find yourself in situations with your colleagues, your staff, your vendors to ask the tough questions, do the uncomfortable, learn something new and lead by example even if unpopular.

The real learning comes when we find we are uncomfortable… Let us all get comfortable with this.

Happy Comfort…TaraPaige Group