Grocery Stores As Social Destinations

Given that more and more grocery store customers are turning towards delivery services, Whole Foods has decided to add in-store dining and bar options. In the Chicago area, Whole Foods is undergoing a six-store expansion. President of Whole Foods’ Midwest region, Michael Bashaw, states,“Simply put, we’re looking for ways to make the places more appealing, if bricks-and-mortar (grocers) are going to survive, they must offer a compelling experience to customers.”

Whole Foods will be partnering with an outside operator, Raw Foods, to open an in-store location that features branded  raw foods and vegan dishes. There will also be a full-service bar and an expanded coffee stand that will hopefully cater to neighborhood residents and workers. Whole Foods is strongly attempting to diversify its supermarkets away from being solely a place to shop to more of a social destination.

To read more about the Whole Foods six store makeover in Chicago area, click here.

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