Shake Shack has detailed its plans for a $100 million initial public offering with the U.S. Securities and Exchange commission. In the filing documents Shake Shack sheds light on the current state of the company, including an aggressive growth strategy and their concept of ‘fine casual’ cuisine. The prospectus reads: “We embrace our Company’s fine-dining heritage and are committed to sourcing premium, sustainable ingredients, such as all-natural, hormone and antibiotic-free beef, while offering excellent value to our guests.” Shake Shack also outlines the different risks and benefits of investing in the burger chain.
Firstly, Shake Shack aims to open ten new domestic locations per year beginning in 2015, which will lead to having at least 450 outposts long term; the prospectus states: “We believe there is tremendous whitespace opportunity to expand in both existing and new U.S. markets, and we have invested in our infrastructure through new hires at our home office to enable us to continue to grow rapidly and with discipline.”
To read more about what the prospectus outlines about recruiting, ROIs, profit margins and foreign growth, click here
paigepapers.com 
Leave a comment