The 100 Montaditos on Ludlow Street that opened three months ago is now set to close. After spending a full year to build out the space the outpost will be closing after a short three month run. Mini Hospitality owns the US franchise rights to the chain, named for its 100 varieties of mini-sandwiches, and is planning to transform the space into more of an upscale concept with a full liquor license.

The concept works very well in Madrid, Spain’s capital, where the chain blankets the city center, but did not have as much luck when it opened in Miami, and is now proving to be unsuccessful in New York City as well. The goal of Mini Hospitality was to open 30 US locations by 2017 but this now seems too aggressive and it may be time to revisit this goal. Mini Hospitality believes the concept of small finger sandwiches and beer will do better in Brooklyn. A release from DNAinfo quoted the franchise owners, “We feel that the demographic of neighborhoods such as Bushwick, Greenpoint, and Upper Manhattan, offer us multiple opportunities to expand our international brand in the coming year.”

To read more about the closing of 100 Montaditos due to a combination of location and concept, click here