Sweetgreen’s Health & Wellness Program for Children

A number of fast-casual brands have been developing in-school and in-store programs dedicated to cultivating a new generation of eco-conscious children aware of the link between food and health. Children are introduced to topics such as the environment, nutrition and sustainability through these programs. Sweetgreen is a fast-casual concept brand that began offering educational sessions to the public in their home base of Washington D.C. Sweetgreen representatives were then  invited to D.C. schools and saw an opportunity to create the schools program.

Laura Rankin, director of Sweetgreen in Schools and Sweetgreen’s Sweetlife Festival says the brand is hoping to inspire children to become “defenders of wellness.” The program has now expanded to New York and will soon be offered in 15 of Sweetgreen’s 27 outposts. Rankin states that the program, “evolved over the years to become a complete series of interactive education and nutritional classes where students learn the importance of sustainability, fitness, and eating right…the classes are also designed to introduce the benefits of healthy eating to the children.”

Sweetgreen also partnered with a team of AmeriCorps leaders, FoodCorps that focus on creating a more accessible connection of kids to healthy, sustainable food. FoodCorps founder Debra Eschmeyer stated that the partnership between Sweetgreen and Foodcorps felt very natural as both organizations share similar ideologies; “It grew from our mutual passion for connecting kids to real food…what’s remarkable and humbling about working in the healthy food space are the visionary leaders working together to create a larger lasting impact.”

To read more about the partnership between fast casual concepts and organizations that promote children’s education on nutrition, health and sustainability, click here. 

Chobani Launching Food Incubator

Next Spring, Chobani founder and CEO Hamdi Ulukaya will be launching the brand’s first food incubator in New York City. The company has been doing very well with sales increasing from $3 million in revenues in 2007 to over $1 billion by 2012. The newly launched six-month program will be offering up office space and contacts with potential clients. Chobani will also be allocating up to $2 million in early-stage investment for the first group of about 10 companies. Ulakaya has had the idea to launch a food incubator for some time now, expressing that they, “have learned a lot about the space, about the food, and we’ve proved our model works. The founding mission we had was better food for more people–why does yogurt have to be exclusive?”

The program will be putting emphasis on branding, positioning and pricing. Chobani knows that these factors are crucial to food startups as they too have made important strategic decisions to get them to where they are now. Ulakaya will ensure that the startup’s products are tasty and affordable so as to appeal to mainstream consumers in the same way  Chobani’s products have. According to Ulakaya, “Some of the [issues with obtaining this food] is that it’s a lifestyle, but a majority of it is also availability, and if it is available, it’s not affordable. We can start from a better position and make it better as we go.”

There is a webpage where Chobani urges new entrepreneurs to apply and the class will be announced in the next few weeks. The entrepreneurs will have access to a host of resources such as marketing and distribution, and will be mentored directly by Ulakaya. To read more about the launch of Chobani’s first food incubator in New York City, click here