Webinar Event: Branded Restaurant Apps

Restaurants can really benefit from having a branded smartphone app for their marketing campaigns. It is also important to know that many customers now expect a mobile app and when it is not available for them to use for payment, loyalty programs, promotions or online ordering, it could cause some frustration.  The most important thing to a customer is that all systems are efficient and run seamlessly, and this webinar will help to achieve these goals. A few things that will be addressed are:

  • How to introduce an app and encourage adoption
  • How to engage the customer with the mobile app and impact customer behaviors
  • Promoting effectively via the mobile app
  • The appropriate times to use traditional marketing tactics and when to use mobile promotions in lieu
  • Integrating messages and promotions so customers have a consistent experience
  • Optimizing mobile promotions by segmenting users (new, lapsed, best customers)
  • Transferring contact information and behavioral data between existing marketing systems and mobile/online platforms
  • How much control should your franchisees have for setting up mobile marketing?

The webinar is hosted by an enterprise level SaaS platform for ordering, payment, geo and trigger marketing, and a leading technology integrator to create ‘super apps’ that include in-store and app loyalty, stored value cards and mobile wallet technology called Splick.it. The panel includes founder and CEO of Fishbowl, Scott Shaw, and CEO and President of Splick.it, Vijay R. Bangaru amongst other important figures in the digital marketing realm. To read more about the panel and to watch the webinar, click here

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: