Breakfast is probably one of the more routinized aspects of our daily lives. According to CivicScience.Inc, 61% of consumers eat breakfast at home, but rather than attempting to convert this group, establishments should jump on the opportunity to offer breakfast-on-the-go. Starbucks and McDonald’s have mastered this area, especially given the convenience of the drive-thru which fast casual establishments simply do not have. Therefore, in order to be successful when launching into a breakfast venture, the consumer must feel it is worth spending a little extra time out of their morning in your establishment. A few ways to help achieve this is by introducing original menu items with new flavors and packaging, serving a great quality cup of coffee, ensuring a timely speed of service, and overall delivering on the consumer’s breakfast desires and expectations.
To read more about tips on how to tackle the breakfast opportunity, click here
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