Superfoods as a New Menu Trend

Restaurant operators are beginning to clearly see the value of implementing more superfoods on their menus. Superfoods can be generally defined as foods that are high in antioxidants, nutrients and fiber as well as have an association with disease prevention and management. As consumers become more health conscious, operators are attempting to provide more nutritionally beneficial options on their menus. A 2012 Technomic, Inc. study showed that 38% of consumers aged 18 years or older would be more likely to visit restaurants that offer healthy choices even if they did not end up ordering them. The addition of superfoods on menus will result in greater variety for the consumer and help drive purchases.


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