Thanks to the $25 million Blue Bottle just raised from investors, the Oakland-based coffee roasters will be launching several more locations on both coasts in the near future. The top-tier coffee company plans to “expand retail operations, improve internal training programs and further develop its quality control department.” A Boerum Hill location, bottled iced coffee and an improved sustainability quotient include just a few of the exciting ventures in store for Blue Bottle.
About.me founder and True Ventures (the company that invested $20 million dollars in Blue Bottle in 2012) investor Tony Conrad lauded visionary/Blue Bottle Founder James Freeman:
“What we saw and why we got involved is that James and his team are part of a handful of people who are founding a movement around coffee. It’s not just the very specific experience around the coffee Blue Bottle roasts, it’s everything they do from the way they source the product; supporting farmers in developing regions of the world to grow the purest, highest quality organic beans that promote sustainability; the way they choose store locations that often act as a vote of confidence for a developing neighborhood; and how they serve the product (what cup, what glass, what temperature, single origin beans versus blended bean mixes, espresso drinks only on premise….). They think through every detail to offer something beautiful in our daily lives—it’s a philosophy/approach that has led to a movement around the integrity of experience around coffee.”