The “Brooklyn” Water Difference

Thanks to a high-tech water filtration system that produces “Brooklyn” water, or water that has been filtered down to its purest state with the addition of signature New York elements, Brooklyn Water Bagel Co. is marketing a superior product across their food and beverage line. CEO Steve Fassberg defends the quality of his bagels, “We truly believe that guests will learn the real difference our water makes when they enjoy one of our freshly baked bagels. Our bagels have a thin, crusty exterior that’s golden brown and moist, just like they would find in Brooklyn.” The H20 isn’t Brooklyn Water Bagel Co.’s only strength. Customers can witness the baking process of dough to bagel, leaving them with a memorable experience. The magic lies in the water.