Healthy Eating Habits: Messages in Receipts

TaraPaige Group hopes you had a happy and healthy Thanksgiving! Now that it’s the day after, many of us still have food on our mind— specifically in the context of how to lose that post-Turkey bloat. Studies from Bloomberg show that healthful tips printed on fast-food receipts actually influence consumers’ decisions. In contrast, consumers have reacted indifferently to caloric content posted next to food items on fast-food menus. Consumers can also personalize the types of messages they receive on their receipts, similar to the customization offered on Netflix. This is in thanks to Nutricate receipts, a program in which the chain Burgerville already witnessed improvements in consumer choices.