The fast casual industry is one of the most successful sectors in the entire restaurant industry, however it’s facing subtle pressure as the economy has bounced back from the recession. Now that consumers have more disposable income, their options have broadened, bringing more appeal to the regular outing at casual and fine dining restaurants. The majority of consumers are “smart spenders” and will continue to apply their savvy spending and saving skills they picked up during the economic downturn. High quality service and value will be the main attractors to maintaining a loyal consumer base amongst fast casual restaurants and overcoming the post-recession pressure.
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