The launch of Pinkberry’s mobile loyalty app last month, the prime feature of Pinkberry’s Pinkcard loyalty program, has been a huge success. A third of all in-store transactions are completed via the iPhone app, and soon-to-be Android app. Scan-to-pay technology increases efficiency and speed while conforming to forward-thinking technology. The app also serves as an interactive device for users with a point system incentive. Customers receive a free yogurt upon earning ten points. Special occasions like birthdays and earning double points for select purchases are other incentives the Pinkcard system features.

Fast casual restaurants in particular should think about implementing mobile app incentive programs for their customers; it’s one of the easiest ways to increase sales.