Global Brand Simplicity

Less is more.

New York-based global branding firm, Siegel + Gale, concluded the seemingly obvious, according to their 2013 Global Brand Simplicity Index. The firm found that when consumers perceive a business as simple, they’re more likely to return or spend money there.

Noteworthy findings:

• 30% of people are willing to pay more for simplified experiences.
• Restaurant customers in the U.S. would pay up to 4% more if the dining-out experience was simpler
• 75% of consumers are more likely to recommend a brand that provides simpler experiences and communications.

Currently, McDonald’s, KFC and Pizza Hut are among the frontrunners for most-simplified restaurant experiences as perceived by consumers.