Keurig Will Open Brick and Mortar Shop in Massachusetts

Keurig is branching out into  retail  with a brick and mortar shop in the Burlington Mall in Burlington, Massachusetts.  They plan to open in November.

With a concept similar to the Nespresso stores, it sounds, the  store is designed for customers to interact with Keurig brewers and beverages to determine which best match their preferences.

Read the full article here.