Social Media Sharing: Food & Drink is Top Hit

e heard today from Business Insider, according to their survey conducted in 2012, 46% of people spend 2-5 hours on their iPad during an average day, 25% spend one to two hours daily, and 13.5% spend less than one hour a day.

They followed up: In terms of social sharing, Facebook represents 17.1% of all content shared by iPad users, followed by Twitter with 15.7%. On iPhones, Facebook represents 66% and Twitter 15.8% of all sharing on social media.

Food and drink-related content accounts for 18% of all items shared, the most of any category, according to a classification scheme devised by ShareThis. Family and Parenting related items, which is the most shared category among Facebook’s iPhone users, accounts for 17% of all content shared by Pinterest’s iPad users.

BII pinterest ipad shareBII pinterest ipad categories

 

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Food Sherpas: Bringing a City’s Culinary Secrets to Light

Here’s a culinary profession that’s new to us: Food Sherpa. We’re ready for this brand of travel, even from our desk chairs.

The New York Times highlights this profession, which has been around for awhile, but never with the menu of offerings we’re currently seeing.