Yelp announced that it has launched a direct-from-site online transaction service, called Yelp Platform, that will allow Yelpers to order food directly from an enterprise’s Yelp page. The service is available for restaurants already offering food delivery and pickup through online ordering platforms delivery.com and Eat24. Yelp plans to expand the service to offer ordering from additional restaurants in the future, and eventually expand the transactions to other product categories such as salons and dentists, allowing users to book appointments online.
The transaction platform is the latest move by Yelp to streamline user interactions with its listed enterprises. In 2010, Yelp integrated with OpenTable to allow users to make reservations through Yelp. Earlier this year, Yelp integrated health inspection scores onto the listing pages for its San Francisco enterprises.
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