Fast-Casual Build-Your-Own Pizza Segment Heating Up

Fast-casual pizza concepts are growing, both in terms of sales and number of enterprises, according to the latest report from Restaurant Hospitality.  Fast-casual pizza has grown to a $31 billion segment in the last 20 years.  Adding in casual dining Italian enterprises, the pizza market balloons to a $50 billion industry.

Inspired by the rise of fast-casual giant Chipotle, build-your-own pizza enterprises in the fast-casual segment are positioning themselves as artisanal, high-quality brands where guests are in control of their own experience.  Even major chains are recognizing the trend and offering more high-quality specialty toppings.

Many of the big players in the pizza market, such as Sbarro, are also entering the build-your-own space alongside independents, making the pizza landscape highly competitive for the foreseeable future.

For a full roundup of the space’s key players and an in-depth assessment of the trend, click here.