Mark Bittman Launches New NYT Column for Flexitarians

Like “The Minimalist,” Mark Bittman’s original column in the New York Times which ended a few years ago, the word “Flexitarian” says much, at least to those who a hip to culinary buzzwords. His new column, “The Flexitarian“, launched this week, and will speak to changing perceptions of health and wellness.

He writes, “Things are changing, and fast. Only 5 percent of Americans define themselves as vegan or vegetarian, but almost everyone believes he needs to eat better. What does “better” mean? Much less junk, fewer animal products and more veggies. Could not be simpler. But it could be easier. I’ll attempt to make it so here… I hope these recipes demonstrate the general goal of The Flexitarian, which will be to marry the burning question “What should I be eating?” with another: “How do I cook it?”