In January, about one-third of U.S. adults said they wanted to cut down on gluten or avoid gluten in their diet all together, marking the highest percentage making this claim since The NPD Group began tracking the trend in 2009.
NPD’s Dieting Monitor, which tracks on a bi-weekly basis top-of-mind dieting and nutrition-related issues, reports that 30 percent of adults, or one in every three, claimed to cut down on or avoid gluten completely in January 2013.
paigepapers.com 
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