The public clamored for a greener solution, and they answered. Starbucks is rolling out a novel possible solution today: a $1 reusable tumbler.

USA Today reports, the Seattle-based coffee company will start selling the plastic cups, bearing its logo and resembling the paper version, at all its company-owned stores in the USA and Canada in an effort to get customers to kick their disposable habit. It will 10 cent discount for each purchase, so the cup pays for itself after 10 uses.