Insights on Running a Western Business in China

Western concepts are expanding rapidly in China, but an operator who folded last year after realizing how difficult it was to operate there has written a tell-all.

Four years ago in Beijing, Wen-Szu Lin and his business partner, both Wharton MBAs, opened Auntie Anne’s Pretzels, a U.S.-based chain with more than 1,200 locations in 46 states and 23 countries. The stores closed last year, however, and Lin has recently published a book, “The China Twist,” describing the various incidents they faced while running a Western concept in China.