A joint venture between a floral designer and tea master puts a unique spin on traditional tea flavors for an exotic taste. The space hosts a variety of rare tea collections, Yi Xing pots, cups,
tea ware and instruments with floral arrangements on display. They will also have classes for Chinese tea art, tea appreciation and painting.
Chrysanthemum is located on 669 Washington Ave. between St. Marks Avenue and Prospect Place
Chrysanthemum, Rare Teas & Flowers opens in Prospect Heights
An interview with Ronald M. Shaich of Panera Bread
Ronald M. Shaich of Panera Bread says good companies flex two kinds of muscles — a delivery muscle to accomplish its work, and the discovery muscle of innovation in a recent interview with The New York Times. Mr. Shaich discusses how he’s able to maintain the company culture in light of growth and expansion by providing examples. He has a great insight on the food business which can be useful to any entrepreneur or small business owner.
What lessons would you take from this interview for your food enterprise?
Food Marketing: Facebook vs. Instagram
With Instagram growing from 5 million to 30 million users since its October 2010 launch, you can say that this new social media platform is making a big mark against Facebook and Twitter– with Facebook acquiring the photo sharing company for $1 billion in April. Brian Zuercher, Founder of social media photo aggregation company VenueSeen, shows us that 60% of Instagram users are sharing food and drink photos prompting more restaurants to get in on the action. Brands like Starbucks, Red Mango, Caribou Coffee, Dunkin’ Donuts and much more are sharing new menu items, using photo contests and other digital markting techniques to increase the overall
guest experience.
Are you optimizing Instagram or Pinterest in your current marketing strategy