CHOP’T: SALAD MADE-TO-ORDER ENTERPRISE

24 E 17th St, New York, NY 10003 (Flatiron) • 646.336.5527

Chop't Creative Salad LLC

Their Success… Rethinking the traditional salad. The perception of a salad is usually associated with thoughts like healthy, light, good for you but not so tasty. Chop’t first opened its doors at the location we visited in Union Square on January 5th, 2001. Since then, with various locations in New York and Washington D.C., the company has successfully altered the salad of today and tomorrow. “Choppers” chop up the custom made-to-order and suggested seasonal favorite salads as the guest walks through the operation. By combining the “Better is better” philosophy and dedication to the overall guest experience, Chop’t is more than just a fast casual enterprise that makes salads– they are also a lifestyle to be lived.

What We Learned… Embracing the guest experience and product creativity can make any product even more enticing than originally thought.

Take Aways… Create an opportunity to be more creative with your product. Invite guests to join your enterprise into the wonder of the production “entertainment” of your products. What is the preparation process? How can the process engage the guest?