BIEN CUIT: A BREAD BAKERY ENTERPRISE
120 Smith Street, Brooklyn, NY 11201 (Carroll Gardens) • 718.852.0200

Bien Cuit Bread Bakery

Their Success… Traditional French Bread-Making. Factoring in the rustic brick walls and wooden fixtures that surrounds the interior, Bien Cuit, cleverly named after the French term for something that is prepared well-done, shines a new light to the viennoiserie and breads.
In this case, the play on words symbolizes the technique that the new modern bread bakery uses to prepare their products. With the use of small batch mixing and slow fermentation, which requires 1 to 3 days to bake, Bien Cuit has introduced New York to a custom French traditional way to artisanship and awakened an appreciation for something special.

What We Learned… Inspired by other cultures in techniques, design and flavor profile, Bien Cuit carefully created a business out of a well loved concept, the french bakery.

Take Aways… What inspires you? Use that inspiration and what you have learned from an already established concept from another city and incorporate that into your business model.