MAGNOLIA BAKERY: A CUPCAKE BAKERY ENTERPRISE
200 Columbus Ave, New York, NY 10023 (Upper West Side) • 212.724.8101

Magnolia Bakery

Their Success… More than just a Mom-friendly cupcake shop, Magnolia Bakery is a complete bakery with pies, brownies, bars and much more. There is something to that child-like feeling everyone gets when entering one of their stores as you are taken away by the theater and smell of fresh prepared and baked goodness. Magnolia Bakery first opened up shop in Greenwich Village in 1996 with a second location which opened in 2008 on the Upper West Side. Now, after the recent addition of an in-store Bloomingdales location and expansion in Chicago, Los Angeles and Dubai, they are just getting started. This bakery operation has managed to sustain an old-time, traditional all-American appeal. They have beautifully touched guests on an emotional connection, from the young to the “young-at-heart”, which has revolutionized the brand as “timeless”.

What We Learned… Magnolia has done a great job at capturing all demographics and focusing in on the psychographics of its guest… To have fun and remember that kid in all of us.

Take Aways… How can you seamlessly be innovative on an “old-favorite” while maintaining relevancy in the marketplace? What’s the emotional piece that can be used to tie your products and your guests together?