Enterprise Insight:
BRAND PROMISE

When we first start to work with a new client who is in expansion mode, we ask this question first: “Who are you?” This question may seem like an easy one to answer; we are a… fast casual bakery, specialty food market, coffee roaster, made to order sandwich shop or perhaps a vegan concept. What we are really looking for is, what makes your enterprise unique, what is your unique selling proposition and how are you differentiating yourself from a very crowded market. What is your brand promise?

Today, guests seek authenticity with a clear message from the enterprises they walk into. The real truth… guests want to be led down the path you have created. Take time to think about the culture you have created and the business you are in. Limit the variety of products you sell yet have abundance of what you do sell. Think about your brand and the guest experience. Do your guests trust you will deliver on that message day in and day out, will that promise be fulfilled? Your brand message must be in congruence with the design, staff engagement, packaging, product offerings and overall culture of your enterprise.

Happy Messaging… TaraPaige Group