July 28, 2011 by Leave a Comment

Enterprise Insight:
BRAND PROMISE

When we first start to work with a new client who is in expansion mode, we ask this question first: “Who are you?” This question may seem like an easy one to answer; we are a… fast casual bakery, specialty food market, coffee roaster, made to order sandwich shop or perhaps a vegan concept. What we are really looking for is, what makes your enterprise unique, what is your unique selling proposition and how are you differentiating yourself from a very crowded market. What is your brand promise?
[Read more…]

https://paigepapers.com/2011/07/28/enterpriseinsightbrandpromise/

Filed Under: Enterprise Insight Tagged With:
July 28, 2011 by Leave a Comment

NATIONAL ICE CREAM MONTH
National Ice Cream Month Photo

In honor of National Ice Cream Month, we decided to have fun and enjoy these products as we were seeking refuge from the heat. We visited 3 wonderful enterprises this month, each with a unique selling proposition. We have highlighted the differences in price and sizes for the 3 locations; where will you go to first?

Culture, An American Yogurt Company
A SINGLE PRODUCT ENTERPRISE
331 Fifth Avenue, Brooklyn, NY 11215 (Park Slope) • 718.499.0207
Their success… Frozen yogurt meets fresh yogurt. This Park Slope hormone and antibiotic-free milk yogurt shop that opened April 2011 was the mastermind of co-founder Jenny Ammirati, who completed her externship at Bouchon Bakery. They produce all product on site from scratch in their “Yogurt Room.” Their are three options to eat your yogurt; greek, frozen and drink-ready. [Read more…]

https://paigepapers.com/2011/07/28/retailspotlightnationalicecreammonth/

Filed Under: Retail Spotlight Tagged With:
July 28, 2011 by Leave a Comment

$1 million tax break incentives given to Bread Manufacturer

Pain D’Avignon plans to expand its operations and keep their manufacturing facility in New York City after the city’s Industrial Development Agency agreed to $1 million in tax break incentives. The bread manufacturing company plans to add more jobs and increase production by 30% with the purchase of new equipment for the new space. The space which was formerly owned by City Baking, will be taken over by Pain D’Avignon in August.

Read more and tell us what do you think about the tax break given to Pain D’Avignon?

https://paigepapers.com/2011/07/28/200/

Filed Under: Local Market Buzz Tagged With: ,