The Overlooked Ice Coffee Home Consumer Gets More Attention from Roasting Companies
According to the National Coffee Association, 73 percent of coffee that is consumed by Americans is prepared in the comfort of their home– so why didn’t roasting companies jump on this fact sooner. It’s probably because the popularity of ice coffee consumed at home was always questionable– until recently. 500 miliion ice coffee drinks were ordered at various eateries in 2010 compared to only 100 million in 2006. Now roasting companies like Green Mountain and Starbucks are finding ways to attract more consumers and gain revenue by embarking on a new "venture". A little more ice please.
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