Food trucks get around the new around the city
Food trucks gather to become food truck courts in private open spaces and their fan base continues to grow as strict laws increase
The Lot of Tap and The Long Island City Food Truck Court draw in mobile food vendors such as Treats Truck and Rickshaw Dumpling
Food Trucks, such as Wafels & Dinges, shift their strategies to comply with new laws by using
food carts
Food Trucks move to the outer boroughs– Staten Island and Queens are seeing more mobility
PR Newswire highlights a Technomic Food Truck Report, which shows that 91% of consumers strongly support food trucks, and only 7% said that their visits would decrease
Critics and consumers get sensitive about food descriptions
The Vocabulary for food and product descriptors becomes controversial
Steve’s Craft Ice Cream, which recently opened, wasn’t well received after using “curated and composed” to describe the product
Chow gives their list of 78 of the most annoying words used to describe food & products
Writer Rebecca Marx of Fork in the Road, a Village Voice food blog, deciphers the annoyance of words such as artisanal and curated
https://paigepapers.com/2011/07/29/fooddescriptionsbacklash/
Greene Grape Annex is now open
The Greene Grape opens The Greene Grape Annex, serving Blue Bottle Coffee
Lookout for the space to open next month at 680 Fulton St (at S. Portland Ave)
Potbelly Sandwich Shop is spreading across the Big Apple
Potbelly Sandwich Shop “is spreading like wildfire” says Rebecca Marx from Fork in The Road
It’s Financial District location on 101 Maiden Lane, which opened at the end of June 2011, was the first of the chain’s plan for a fast-growing New York City domination
Forsyth Street Market vendors dispute against city tickets
The Forsyth Street Market, which started in 2005 as a way to give Chinatown access to fresh produce, fights back against New York authorities.
Food vendors are being forced out due an increase in tickets received by city police mostly for produce items not being in or under the cart. Vendors held a protest on July 20th during the Urban Justice Center’s press conference on Forsyth Street
https://paigepapers.com/2011/07/29/forsythstreetmarket_fightnyc/
Enterprise Insight:
BRAND PROMISE
When we first start to work with a new client who is in expansion mode, we ask this question first: “Who are you?” This question may seem like an easy one to answer; we are a… fast casual bakery, specialty food market, coffee roaster, made to order sandwich shop or perhaps a vegan concept. What we are really looking for is, what makes your enterprise unique, what is your unique selling proposition and how are you differentiating yourself from a very crowded market. What is your brand promise?
[Read more…]
https://paigepapers.com/2011/07/28/enterpriseinsightbrandpromise/
In honor of National Ice Cream Month, we decided to have fun and enjoy these products as we were seeking refuge from the heat. We visited 3 wonderful enterprises this month, each with a unique selling proposition. We have highlighted the differences in price and sizes for the 3 locations; where will you go to first?
Culture, An American Yogurt Company
A SINGLE PRODUCT ENTERPRISE
331 Fifth Avenue, Brooklyn, NY 11215 (Park Slope) • 718.499.0207
Their success… Frozen yogurt meets fresh yogurt. This Park Slope hormone and antibiotic-free milk yogurt shop that opened April 2011 was the mastermind of co-founder Jenny Ammirati, who completed her externship at Bouchon Bakery. They produce all product on site from scratch in their “Yogurt Room.” Their are three options to eat your yogurt; greek, frozen and drink-ready. [Read more…]
https://paigepapers.com/2011/07/28/retailspotlightnationalicecreammonth/
$1 million tax break incentives given to Bread Manufacturer
Pain D’Avignon plans to expand its operations and keep their manufacturing facility in New York City after the city’s Industrial Development Agency agreed to $1 million in tax break incentives. The bread manufacturing company plans to add more jobs and increase production by 30% with the purchase of new equipment for the new space. The space which was formerly owned by City Baking, will be taken over by Pain D’Avignon in August.
Read more and tell us what do you think about the tax break given to Pain D’Avignon?
paigepapers.com 