Breadcrumb and Square Announce Upgrades and New Hardware

FastCasual reports on Square’s reinventing the register with Stand and Groupon’s release of the free iPad app Breadcrumb POS. Both affordable solutions are great replacements for traditional POS. Are you a user? We’d love to hear your experience with them or other iPad applications.

Kitchensurfing Continues to Tally Major Investments

We reported last month on Crain’s assessment of 3 Brooklyn Startups, one, Gowanus-based Kitchensurfing, continues to make headlines and attract investors — now to the tune of $3.5 Million.

Kitchensurfing brings chefs directly into subscribers’ kitchens. Customers can purchase catered meals starting at about $20 per person or place their own requests and receive proposals from Kitchensurfing chefs. After chef and customer agree on a plan, the chef shows up with the ingredients, then cooks and cleans up.

All Things Digital talks to the founders, and via video, they get down to the finer points.

Turning Card Punches and Loyalty Into Regular Customers

A recent Technomic study indicates loyalty programs are frequently an unused resource for businesses looking to turn customers into regulars.

58 percent of loyalty-club members say they base their dining decisions on where they have a membership and 96 percent say they’ve dined at a restaurant where they have a membership in the past six months, according to Technomic’s survey.

“We’ve come a long way since the 10th-meal-is-free punch cards,” says Darren Tristano, executive vice president at Technomic. “Consumers are now receiving rewards via email, apps, social media and on their smartphones. As mobile marketing continues to evolve, so will loyalty marketing. Its direction may be unclear, but the need to recognize and thank loyal customers will always be there.”

Continue reading here.

Giving Restaurants Ability to Create Their Own App

As more customers use their mobile devices, restaurants using apps to connect with their customers are better poised for growth. To assist operators, Appsbar has launched a free “Create your Own App” Platform, allowing businesses to create their own apps.