May 24, 2019 by Leave a Comment

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“As NYC’s only culinary high school, Food and Finance High School provides a unique educational opportunity to students and families in the community.

Students learn the true reward of hard work, dependability and time management from a staff of acclaimed chefs, educators and business leaders that oversee their curriculum, field trips and internships. Food and Finance works to understand its students’ barriers of success and develops additional programs to support their needs and dreams.

Preparation for higher-learning and the workforce is key to the ongoing success of our students. NYC comes together at Food and Finance High School to provide a rigorous and rewarding Regents Diploma and culinary curriculum for our students. We’re more than a school, we are a community that supports our students as they tackle new challenges and reach new heights. We work to inspire and to empower our students.

The Food Education Fund is a 501(c)(3) not-for-profit that exclusively supports Food and Finance High School through job training and internships, our visiting chef program, and college and career readiness programming.”

See more here.

https://paigepapers.com/2019/05/24/17608/

Filed Under: Baking, Coffee, Cooking, Customer Trends, employees, Events, Heard on The Street, Local Market Buzz, Openings, Operations, Opportunities, sales, Trending Now, Your Restaurant Tagged With: , , , , , , , , , , , , , , , , , ,

Promoting Restaurant Technology Through Advertising

December 13, 2018 by Leave a Comment

opening a coffee shop plan

“Most people use social media as a tool for keeping in touch with friends and family, so it makes sense that we wouldn’t want it cluttered with ads for a deal, but rather content that makes the companies we like seem more human, as if they’re just one of us. Restaurants are getting behind this is a big way and joining in on online celebrations for holidays, from Valentine’s Day to Teacher Appreciation Day, following along with major sporting events, or simply sharing memes relevant to their brand.

As technology continues to evolve the way restaurants operate, so too do the messages they communicate to customers via advertising. Whether it be new options for delivery, or an emerging media channel to connect with customers. Nothing happens in a vacuum—it all contributes to the greater ecosystem surrounding a business, requiring a true 360-degree omnichannel view.”

Read more here.

Filed Under: Global Market Buzz, Operations, Shopbuzz Tagged With: , , , , , , , , , , , ,

How CPG companies should adapt to “the new consumer experience”

December 6, 2018 by Leave a Comment

"The traditional five Ps of marketing are obsolete in the era of the new consumer experience"

“It’s a brave new world for CPG brands – and the critical organising principle for food companies should be what I call the new consumer experience, which involves how we shop, what we consume and how we form personal relationships with brands.

And central to the new consumer experience is the millennial-minded consumer.

In this age of the new consumer experience and millennial-minded consumer, the traditional five Ps of brand marketing no longer apply as conventionally interpreted and understood. The emergence and centrality of the new consumer experience is changing everything we were taught in business school or on the job.

Why? Because consumers today want brands that create experiences that resonate with them personally and with those in their tribe or community who share the same values and lifestyles.

For example, telling stories and creating experiences around a CPG brand using social media and other creative online and offline platforms matters as much or more today than the free-standing coupon insert and 60-second television spot has over the last 50 years.”

Read more here.

Filed Under: Global Market Buzz, Heard on The Street, Local Market Buzz, Operations Tagged With: , , , , , , , , , ,