514 3rd Avenue between 34th and 35th Streets (Murray Hill) • 212.679.2273

Bareburger Murray Hill

Their Success…Incorporating the trend towards transparent food sourcing with a classic favorite—burgers and fries. As the dining public becomes more aware of food origins and demands more transparency from restaurants and other food establishments, many enterprises are making small notes on their menu or incorporating local produce where they can. Bareburger, however, has built sustainability into the core of their concept. They have 13 locations in NYC and Long Island.

The Bareburger menu names which farms and producers supply their ingredients, and their meats in particular. Cards in the condiment buckets, and a section of their website, explain the meaning of terms like “organic,” “grass-fed,” and “pesticide free.” Bareburger also lists clearly which meats are organic, local, or sustainably raised. Even their interior décor has a nod to their sustainable roots, with salvaged or reclaimed barnwood used to construct the tables and wooden ceilings.

Yet Bareburger has embraced this shift towards sustainability and transparency in a way that does not reinvent the food itself, keeping themselves on the forefront of both comfort food and food policy.

Take Aways…Embracing sustainability and transparency in food sourcing can be an important factor in drawing guests to your enterprise in today’s environment. But doing so does not have to mean making your enterprise trendy or fleeting. By keeping the food familiar and the atmosphere warm and inviting, your enterprise becomes one that everyone can enjoy, regardless of their view on food policy.