Happy Valentine’s Day. The #brands are thirsting for your love real hard, and they’re not afraid to show it. Food companies with millennial-focused marketing teams will take any opportunity to pull a stunt in hopes of going viral and drumming up some business. Here’s what’s going on in honor of this February 14.

Free wedding catering for lovebirds who get engaged at Panera Bread

The chain that is most famous for serving its soups, stews, and chowders inside hollowed-out loaves wants people to pop the question at one of its 2,000-plus locations. Those who do will be entered into a contest to have Panera cater their wedding for free. Bread bowls aren’t exactly typical wedding food, but for the five winners, cutting a major expense out of their big day would be a pretty good deal.

See more food brands here