As more and more businesses (particularly in the tech start-up sphere) forego traditional offices, the demand for alternative working spaces will continue to increase. The new start-up Spacious seeks to capitalize on that, by turning dinner-only restaurants into co-working space during the day. Spacious owner Preston Pesek sees it as a way to “reclaim the city for creative professionals.”
A Spacious membership costs $95 per month, and includes unlimited access to their available workspaces, as well as WiFi, coffee, water, and conference rooms. Currently their only actual space is Daniel Boulud’s DBGB Kitchen and Bar, so Spacious is offering a 20% sign-on discount for members who join now. Eventually they hope to add more options throughout the city, and possibly include lunch in the offer as well.
The benefit to the restaurant (besides exposure) is a profit-sharing agreement, but in some cases the exposure might be enough to justify the risk. According to a DBGB manager, the partnership has already brought more dinner traffic to the restaurant from Spacious members who see the space during the day and invite back larger crowds at night.
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In the beverage world, there are few names bigger than Starbucks and Anheuser-Busch. The two dominate any discussion of coffee or beer respectively, but they’re now partnering up to help capture the market of a third beverage – tea. Specifically, Starbucks is looking to begin selling their Teavana line of teas as ready-to-drink specialty bottles in grocery stores around the world. They decided to partner with Anheuser Busch to handle the bottling aspect of the operation, and if spokespeople for both companies are to be believed, there is plenty of revenue to go around.
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