On Wednesday, February 4th between 8:00 and 10:00 p.m., Edible Brooklyn will be bringing together some of their favorite local entrepreneurs to answer attendees’  questions about how to run a business in the food and beverage world. A large panel of business-owners will attend the event, including Farm to People, From Scratch Pet Food, Astoria Distilling, Iron Smoke Whiskey and Good Eggs. These local entrepreneurs will be answering questions, sharing stories, and giving out useful advice at the event. Daniel C. Marotta, a trademark and business law attorney, will also be taking questions and giving out some great tips at the event at the Brooklyn Brewery.

Tickets are free for Edible Brooklyn subscribers, and otherwise only $5 (guests must be 21+ years with a valid form of identification). The Brooklyn Brewery is located at 79 N 11th Street, Brooklyn, New York. For more information on this great event or to purchase a ticket now, click here.

Tomorrow, January 10th, TaraPaige’s founder and managing partner, Tara Berman,  will be leading a lesson at the Institute of Culinary Education on how to open a specialty food shop. Four years after earning her CPA, Tara attended ICE, and after graduation she started her tenure at the Thomas Keller Group. Tara is an expert on conceptual development, marketing analysis, financial planning, brand positioning, and strategic operations.

If you have an idea for a specialty food store, this course will help you to evaluate and develop your idea into a real business. From concept and niche marketing to controlling costs and making money, this lesson will teach you exactly how to navigate all the pitfalls of opening your own business, including:

– Developing an overall business plan
– Adding a café, catering, or party planning to an existing business
– Finding a location and understanding the lease
– Designing the business
– Figuring out money and budgeting: financial benchmarks
– Controlling revenue and inventory
– Looking for investors
– Hiring the best and training for service
– Advertising and promotion
– Selling psychology
– Knowing the cycle of service for repeat business

Seats are still available for the lesson Tara Berman is teaching tomorrow, so sign up now! For more information on the course or to reserve a seat, click here

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