The Power of Brand: Growing Your Restaurant

On Tuesday November 18th, Food Tech + Connect will be hosting an important workshop on how to grow your restaurant  business using the power of brand development. A business’s brand is what gives it a competitive advantage and what sets it apart to catch the attention of guests, investors and the media. This workshop can be attended by start ups and growing businesses alike and will run from 10AM-5:30 PM; the location is yet to be determined.

The workshop will help attendees learn how to best utilize their brand to strengthen operations, marketing and overall culture by providing excellent insider tips. The start of the workshop will include a discussion with Founder and CEO of Union Square Hospitality Group, Danny Meyer. Another big name in the industry who will be joining the conversation is Richard Coraine, Senior Managing Partner, Business Development and Consulting at Union Square Hospitality Group.

The workshop will also cover how to use your brand in making important business decisions, the difference between growth and scale, and tips for activating the opportunities presented by building a strong brand. To read more about the workshop and to register through the New York State Restaurant Association, click here

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