New Rewards Solution Launched by Paytronix

June 18, 2014 by Leave a Comment

Paytronix Systems, Inc. is a platform that enables restaurants to drive revenue by providing gift, loyalty and email solutions. Paytronix recently launched a new pilot program, EXPRESS Pilots, designed  to help retail chains and restaurants introduce new rewards programs. The secure, market-focused EXPRESS Pilots program allows restaurants to customize promotions, mobile payment, mobile apps and guest messaging tools.

Currently the Paytronix platform has 250 unique rewards programs. The software has a built-in engine that allows campaigns to be created based on consumer behavior. The director of advertising and merchandising for Denny’s, one of the first to use the program for Denny’s Diner Perks, has said that the EXPRESS Pilots program has helped to evaluate and analyze customer’s dining habits via the rewards structure.

To read more about Paytronix Systems, Inc. new rewards solutions click here

Filed Under: Global Market Buzz

Oracle Acquires Micros Systems in $5B Deal

June 18, 2014 by Leave a Comment

Oracle, the world’s leading supplier of information management software, is now close to acquiring Micros Systems for over $5 billion. Micros Systems sells point-of-sales hardware to restaurants, stores and hotels; it also sells customer-relationship management software, invetory-tracking software and analytics software. This acquisition would diversify Oracle’s product lineup as it would now include more hardware. It will also enable Oracle to pick up many of Micros’ customers in the food , retail and hospitality industries.

Last year a few of these customers included:

  • Cracker Barrel
  • Burger King
  • Arbys
  • Hard Rock Café
  • Hilton

To read more about the acquisition click here

Filed Under: Global Market Buzz, Operations Tagged With: