1011 Third Avenue at 60th Street (Upper East Side) • 646.735.0078

Dylan’s Candy Bar

Their Success…Dylan’s Candy Bar is much more than a typical candy shop. The candy destination is a household brand name that stretches beyond the confines of delicate candy wrappers. Even though Dylan’s Candy Bar is best known for its wide selection of both branded and commercial candy, it also sells dozens of other candy-inspired products. The sheer size of the store, three floors to be exact, and the extensive diversity of goods offered sets Dylan’s Candy Bar apart from the rest.

Dylan’s Candy Bar is always a step ahead because the competition is nonexistent. With over 7,000 types of candy, Dylan’s Candy Bar houses the largest, unmatched confectionary collection in the world. If there’s a candy a customer desires, you can bet they sell it— whether it’s blue twizzlers, skull gummies, or any flavor chocolate. Guests never need to trek to another store in search of their desired candy. Dylan’s not only carries just about every type of candy, but it is also always fully stocked. Additionally, the confectionary emporium’s music, design and presentation of candy create an unparalleled transformative experience. Each guest who steps inside the candy haven gets to feel like a golden ticket winner from Willy Wonka and the Chocolate Factory for a day. Dylan’s Candy Bar transports candy fanatics to an alternate candy-themed universe where they can leave their troubles behind while getting lost in a world of jawbreakers and gummy worms.

Notably, Dylan’s Candy Bar is a candy lifestyle brand. This lifestyle brand encompasses logoed jewelry, toys, handbags, plush, body lotions, apparel, stationery and technology. Multiple locations include an Ice Cream & Dessert Parlor, Candy Cocktail Bar, and Party Rooms that are suitable for any occasion and age. Not only is the diversification in product selection and amenities the easiest and fastest word-of-mouth marketing, but it’s also the strongest way a retail enterprise can position itself as a household lifestyle brand. As a sweet side note, candy enthusiasts who wish to continue their confectionary education may pick up a copy of “Dylan’s Candy Bar: Unwrap Your Sweet Life,” in which recipes for candy cocktails can be found.

Take Aways…Dylan’s Candy Bar capitalizes on being a lively and entertaining candy-inspired locale for all ages. Adults can lose themselves as they embrace their inner child in the Willy Wonka-esque world of candy extravagance. Similarly, children observe their sugary surroundings in disbelief at the infinite options available to them. Dylan’s Candy Bar is so much more than just a candy store; it’s a lifestyle brand.