Dominique Ansel Personally Distributes Roses to Patient Guests in Line Outside

Dominique Ansel, creator of the legendary cronut, handed out red roses in honor of Valentine’s Day to all of the cronut-craving guests queuing outside in the freezing cold. Some may label this random act of kindness as self-promotion, however even if that is the case, it’s endearing nevertheless. Dominique Ansel proves he is not too cool to stand outside in uniform, sans puffer coat, before the crack of dawn to show thanks to his loyal patrons.

Five Common Myths That Lead to Tax Reporting Error

Guest contributor Dana Zukofsky, Associate Director of accounting firm SS&G, provides clarity on tax procedures for restaurant operators. Zukofsky says, “At SS&G, we often receive questions or overhear comments from restaurant owners, operators, and CFOs about misconceptions in the industry.” Five common myths are outlined below:

1)     Myth: “The money I spend eating at competitors’ restaurants is fully deductible because it is research.”

 Truth: The cost of such “research” is considered a meal and entertainment expense by the IRS and is only 50 percent deductible for tax purposes.

2)     Myth: “When I sell a holiday gift card with an incentive attached (e.g., customer pays $25 but receives a $30 gift card), I can expense the discount when the card is sold.

Truth: When such a gift card is sold, the discount expense can be immediately recorded on your books and records, but, for tax purposes, the discount is deductible in the tax year in which the card is redeemed.

3)     Myth: “My tipped employees only need to report tips of 8 percent rather than the total amount of tips earned.”

Truth: The 8 percent rate used for analysis on Form 8027 (Employer’s Annual Information Return of Tip Income and Allocated Tips) is only used for tip allocation purposes. Using this rate does not mean that directly tipped employees must report 8 percent. Tipped employees should report the full amount of actual tips received.

4)     Myth: “I can defer the revenue from a gift card sale until the gift card is redeemed.”

Truth: The IRS has three approved methods for recording taxable income from gift cards:

  • Cash basis method: Income is recorded on the tax return in the year the gift card is sold.
  • One-year deferral method: Income is recorded at the earlier of either the redemption of the gift card or one taxable year following the sale of the gift card.
  • Two-year deferral method: Income is recorded at the earlier of either the redemption of the gift card or two taxable years following the sale of the gift card. (This method is only available if the gift card can only be sold and redeemed by the same taxable entity.)

5)     Myth: “I have to use the current federal minimum wage of $7.25 for purposes of computing the FICA tip credit on my federal tax return.

Truth: Congress froze minimum wage at $5.15 per hour for the purpose of calculating the FICA tip credit. Take advantage of this in order to maximize eligible tips and the value of the credit. If you use $5.15 per hour in the calculation, a larger credit will result since fewer tips are needed to bring cash wages to $5.15 than to $7.25.

If you have questions about any of these issues or need help with a specific situation, email us at Restaurants@SSandG.com.

Natural Products Expo West in Anaheim, CA

Dive into the most comprehensive conference covering topics from supply to shelf and meeting the needs of natural retailers, distributors, health practitioners, manufacturers and suppliers at this year’s Natural Products Expo West. The NEXT Pavilion will exhibit hundreds of the latest natural products, several of which include food.

Location: Anaheim Convention Center in Anaheim Marriot, Anaheim, CA

Event & Date: Education and Events, March 6-9, 2014

Event & Date: Trade Show, March 7-9, 2014

Cost: $95 for a General Conference Pass, free for members of the press