Jason Hamilton of FastCasual recently shared his insights on employee appreciation during the holidays. Most quick-service and fast-casual restaurants remain open during the holidays, leaving little to no opportunity for employees to take time off and celebrate with family. It’s also during this time that foot traffic and product demand is higher than usual.

COO and CFO of Heartland Restaurant Group LLC (doing business as Dunkin Donuts), Anthony Braun, sent a personalized letter to his team acknowledging their “amazing, spirit, unwavering commitment and incredible work ethic,” and reminded them to take the time to stop and enjoy time with loved one during the holiday season. Braun’s acknowledgment goes beyond writing; he makes it a point to visit Dunkin Donuts locations that are open during the holidays. Braun also shows employees his appreciation through gift cards and thanking them for sacrificing time they could otherwise be spending with family.

Braun advocates for demonstrating employee appreciation year-round, not just during the holidays, although during the holidays it’s especially important. “The difference between a decent place to work and the best place to work is not what you’re given but how you are treated,” claims Braun. An enterprise’s culture is directly related to building a strong team that is dedicated to maintaining the values of the brand and providing quality customer service.

When management sets a precedent of humility and genuine care towards employees, these qualities become contagious and employees demonstrate them towards customers, and reciprocate them towards management. This synergy results in outstanding customer service.

Recognizing employees during the holiday season does not necessarily have to be in a monetary form, such as bonuses and gifts.  A handwritten note can show the same sentiments.